Family Life Ministry Moment: The Most Important Event
The summer tradition of Vacation Bible School (VBS) is strong throughout our Synod and across the Nebraska District. What a joy it is to gather children each summer around the Gospel message of our Lord and Savior Jesus Christ.
This worthwhile endeavor typically gathers volunteers from every corner of the congregation. What a wonderful mission and ministry—to share the Gospel with the next generation.
As you prepare for VBS this summer, I encourage you to view it through the lens of Family Life Ministry. One of the first ways we can foster a culture of connection and engagement is by considering the follow-up process for every family who attends, and every volunteer who serves, during VBS.
So often I see congregations put on an incredible week of VBS. Kids are hyped and can’t wait to come back to church for more fun, friendships, and the Good News of Jesus. Parents are thrilled their children are engaged and are often curious to learn more themselves…
…but then what?
What happens the next week?
What happens the next Sunday?
“Oh yes…we stopped children’s programming for the summer.”
Hmmmm.
“Sorry families, we resume in September…”
Crickets.
I understand the real challenge of summer volunteers (see the Family Ministry Moment from April 2026, Summer Plans). But consider the momentum VBS creates for connection and engagement—and place yourself in the shoes of a visiting family.
What simple follow-up opportunities could help continue those relationships after VBS ends?
There’s an old saying in sales: “The most important event is the next event.”
How can VBS become a launching point for deeper engagement in the life and community of the congregation?
Perhaps summer Sunday School could become an extension of VBS. Sing a VBS song together. Play one of the outdoor games from the week. Rewatch a VBS video. Read a Bible story from a children’s story Bible.
Maybe instead of a formal Sunday School hour, the congregation plays VBS music after worship during fellowship time or in the narthex as families gather. Or the children could join the adult Bible class for the first ten minutes: sing a song, pray, read a Bible story, then head outside to play.
Simple connections matter.
These small touchpoints can help visitor families and fringe families feel seen, welcomed, and engaged beyond a single exciting week in the summer.
And perhaps the very best follow-up strategy is also the simplest: Walk up to a family you don’t recognize—or one you haven’t seen in a while. High-five the kids. Check in on mom and dad. Offer a kind word of encouragement and a personal invitation for the “next most important event,” Even if that next event is grabbing coffee together this week.
That small moment of connection may matter more than you realize.
Deb Jurchen serves the District as Congregational Consultant for Family Life Ministry. In this role, she will share articles and resources to encourage congregations to connect with and serve the families in their community. Click here to learn more about Family Life Ministry.